Descriptor
| Attitude Change | 1 |
| Attitudes | 1 |
| Persuasive Discourse | 1 |
| Television Commercials | 1 |
| Television Research | 1 |
Source
| Journalism Quarterly | 1 |
Author
| Lull, James | 1 |
| Mulac, Anthony | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedLull, James; Mulac, Anthony – Journalism Quarterly, 1978
Concludes that a single television counter advertisement concerning a brand of aspirin did not cause viewers to lessen appreciably their attitude favorability toward the brand. (GT)
Descriptors: Attitude Change, Attitudes, Persuasive Discourse, Television Commercials
