The results of a survey of readers concerning their buying plans. (Author)

Half of the respondents to this survey felt that television newspeople have too much power; Republicans and conservatives were more critical than others. (KS)

Describes a technique for analyzing local television newscasts that uses weighted categories of news content and an audience survey. Reports the results of a study that used the technique. (FL)

Neither of two types of television ownership--television station multiple ownership or crossownership with a local daily newspaper--was found to have an adverse effect on the quality of local television news (defined as the level of expenditures for such programing). Increased local cable television use was associated with a slight decline in news…

THE PROBLEM OF THIS STUDY WAS TO FIND THE AUDIENCE OF EDUCATIONAL TELEVISION (ETV) AND TO STUDY IT IN DEPTH. THE AUDIENCES OF EIGHT ETV STATIONS - REPRESENTING THE PRINCIPAL TYPES OF OWNERSHIP, ALL SECTIONS OF THE UNITED STATES, AND BOTH VHF AND UHF CHANNELS - WERE STUDIED AND ANALYZED. IN EACH OF THE TEST COMMUNITIES, SAMPLES WERE DRAWN FROM THE…

Reports that, for Dutch viewers, the televised debates between Gerald Ford and Jimmy Carter helped develop a presidential preference, regardless of the viewers' own political orientations, and that the debates may have benefited Carter. (GW)

Examines patterns of home videorecorder use including the time, frequency, and types of broadcasts recorded and viewed, as well as the kinds of prerecorded cassettes watched. Discusses the impact of their ownership on established patterns of television exposure. (JMF)

Findings of a survey of the use of television in 398 businesses, nonprofit organizations, and government agencies indicate no direction in its use, and no pattern of realization of objectives or cost benefits through the use of media in these sectors. (RAO)

Some 25-1/2 hours of Boston commercial television for children were monitored on a Saturday and Sunday in April 1975. The monitoring covered three network affiliated stations and two independent UHF stations. Monitoring, coding, and editing provided much statistical data, which was analyzed to yield findings in the areas of distribution of…

An overview is presented in this paper of the types of qualitative radio and television evaluations currently being undertaken in six countries: Sweden, the Netherlands, France, Great Britain, Japan, and Canada. An introductory section notes the value of qualitative ratings to broadcast policy makers and to those seeking broadcasting changes, and…

Two major objectives of the Alternatives in Children's Broadcasting Project were to determine the extent of the influence of violence in children's television and to determine if children's interest in prosocial programming makes it a viable alternative to violence programming. Both adults and 8-10 year old children were surveyed about their…

A survey conducted with a cross section of the national population produced the following findings. First, not only has television grown to the point where only 2% of American homes receive fewer than three channels, it has also grown in public esteem. It has become the number one source of news and the most credible and frequently used medium. In…

Past studies of media credibility have yielded contradictory results. In some research, television has the most credibility, while in others, radio or newspapers have the most. A probable reason for this is the way survey questions are phrased. In asking for a "major source of news," some questions focus on the "most likely medium" for news in…

A study was conducted to document the existence of the "reverse modeling" principle of television viewing behavior whereby children, rather than parents, determine the television viewing choices for family members. Through telephone interviews, 284 adult respondents were questioned regarding their knowledge of the television advisory…

A broad search of the scientifically relevant literature on television and human behavior began in the fall of 1973 and extended over a year; the search concentrated on the literature since 1960, although it attempted to include all significant earlier works. In addition, special emphasis was placed on obtaining very recent, hard to locate, and…