Investigates the effect of television viewing on perceptions of sex-role stereotypes. Finds partial support for both the high impact image (the "Drench") and the frequent viewing ("Drip, Drip") theories. (RS)

In order to delineate what kind of image of women has emerged on televsion programs, the author reviewed first-run serialized television crime dramas for the 1976-77 season. He examines the consequences of this stereotyping on the status of women. (Author/RK)

Identified patterns that characterized soap operas, cartoons, and prime-time drama: (1) the predominant form of interaction was dyadic; (2) the most frequent speakers and receivers of messages were males; (3) the most pervasive message was an assertion of dominance; and (4) the concept of power was not sex-linked. (PD)

This paper reviews the research that examines the content of television, especially in its portrayal of women. Studies reporting on the viewing habits of the general population and particularly children are summarized. Also recounted is research that explores the relationship between sex role development in children and the presentation of sex…

A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program…

One week's network programing was recorded in 1987 to determine character incidence by sex, age, minority group membership, and other variables. Results showed significant changes since the 1950s in the treatment of minority group members but little change in the incidence or nature of portrayals of women. (DM)

Findings from analysis of television coverage of women in sport during the 1970's and early 1980's suggested that coverage was considerably less than for men's televised sport, and that coverage of women athletes was characterized by stereotypical images and limited information. Trends reported by researchers who examined the status of women…

The portrayal of male and female roles on prime-time television programs was investigated. Sixteen programs were observed, and data on the number and occupation of female and male characters, on positive and negative behaviors, including competence and aggression, were recorded. Plot summaries were also written for typical episodes. Research on…

Six classes with 20 students per class participated in a study to determine the effects of television programing's stereotyped images on children's autonomy (independence of thought and action). Classes of first and second grade students and two classes of fifth grade students were the experimental groups, while the third and sixth grade classes…