Investigates the effect of television viewing on perceptions of sex-role stereotypes. Finds partial support for both the high impact image (the "Drench") and the frequent viewing ("Drip, Drip") theories. (RS)

The mass media appear to have an influential role in the socialization of children by exposing them to a world far beyond the limits of their immediate experience. Because children must depend on mass media models for learning about adult sexual intimacy, a content analysis of daytime soap operas, to which many children are exposed daily without…

In order to delineate what kind of image of women has emerged on televsion programs, the author reviewed first-run serialized television crime dramas for the 1976-77 season. He examines the consequences of this stereotyping on the status of women. (Author/RK)

Identified patterns that characterized soap operas, cartoons, and prime-time drama: (1) the predominant form of interaction was dyadic; (2) the most frequent speakers and receivers of messages were males; (3) the most pervasive message was an assertion of dominance; and (4) the concept of power was not sex-linked. (PD)

Studies the behaviors of women and men represented in interpersonal arguments in prime-time television dramas. Finds a weak link between actual argument behaviors and those on television, thereby socializing viewers in a manner inconsistent with reality. Suggests that television arguments are guided more by the needs of the medium that a need to…

This paper reviews the research that examines the content of television, especially in its portrayal of women. Studies reporting on the viewing habits of the general population and particularly children are summarized. Also recounted is research that explores the relationship between sex role development in children and the presentation of sex…

A review of 19 studies in 17 articles on sex-role stereotyping and television has revealed some common characteristics. Three types of research can be classified: content, effect, and correlation. Content analysis was the most popular. Even though various types of TV programs were studied, each research study investigated only one type of program…

Reports on study of intersex and interrace dominance patterns in prime time television focusing on two-person interactions between men and women, Blacks and Whites, to determine if one person dominates or if two parties interact as equals. Relates sex and race dominance patterns to several program and character variables. (JMF)

Findings from analysis of television coverage of women in sport during the 1970's and early 1980's suggested that coverage was considerably less than for men's televised sport, and that coverage of women athletes was characterized by stereotypical images and limited information. Trends reported by researchers who examined the status of women…

Television's messages about sex role behavior were analyzed by collecting and coding spot samples of the ten top ranked programs in prime viewing time and proportionate numbers of daytime soap operas and Saturday morning children's programs. The content analysis was based on a relational coding system developed to assess interpersonal…

Six classes with 20 students per class participated in a study to determine the effects of television programing's stereotyped images on children's autonomy (independence of thought and action). Classes of first and second grade students and two classes of fifth grade students were the experimental groups, while the third and sixth grade classes…