On a June, summer day at Albion College, Byron Stokes and Dudleigh Vernor, two undergraduate members of the local chapter of Sigma Chi fraternity, sat down at the college organ in Dickie Hall and coined the most famous song in fraternity history, "The Sweetheart of Sigma Chi" ("The Sweetheart of Sigma Chi," n.d.a). The tune…

Although mounting evidence in Western nations indicates that entertainment media influence young people's sexual socialisation, virtually no research has addressed the topic in sub-Saharan Africa. The present study employed 14 focus groups of Ugandan high school students to identify media through which they were exposed to sexual content, how they…

The nature of nanoscience and nanotechnology (collectively, nano) are discussed as important examples of the modern sciences and technologies that are having an increasing impact on all aspects of life. In this Position paper, general proposals are made for the levels of understanding of nano that might be attained by whole populations. The ideas…

Contrasts the development of daytime serial dramas on television with prime time series in terms of production costs, content, and format. (JMF)

An Indian adult educator discusses the value of "pleasure-oriented" audiovisual adult education, the use of both commercial and subsidized films, television, and radio for their educational potential. He notes several production needs and techniques. (MF)

Lists 101 ways to use television, radio, film, and other media-related processes and products in the English classroom. (JL)

The article summarizes the developmental processes of adolescents (age 12-18) and reviews literature concerning the adolescent's use of television, newspapers, periodicals, records, and radio. (KC)

A cultural perspective is applied to modern popular songs that encourages listeners to use a critical ear and consider not only the songs themselves, but also how they fit into the broadcast industry's schema. Different song types and industry patterns of song exploitation are considered. (MSE)

Examines samples of language usage from the Australian mass media, pointing to the media's influence on student language and to the need for teaching students how to understand media language usage. (RL)

This book is designed to develop the analytical and creative abilities that will enable an individual to discover and to counter the underlying biases in mass media entertainment. Chapters discuss the mass media's conflicts of interest, the establishment of personal values and viewpoints, the classification of political viewpoints, four basic…

The purpose of this guide is to offer possible answers to questions concerning popular culture that teachers might have and to offer suggestions on utilizing popular culture materials that are available. Lesson plans are presented using materials from advertising, newspapers, comics, film, television, popular music, radio, popular literature,…

Lays out a framework for economic analysis of the mass media in American culture. Argues for its utility for understanding the workings of the television, motion picture, newspaper, and radio industries, as well as for evaluating appropriate public policy responses and considering historical trends. (MS)

Based on papers presented at the East-West Communication Institute conferences and seminars in Hawaii between 1973 and 1975, these five essays focus on intercultural communication, emphasizing that popular culture existed with great diversity for centuries before modern media and that popular cultures have importance and impact on the everyday…

A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…

Describes the efforts of authorities to respond to the burgeoning youth culture of the 1950s. Details the censorship efforts aimed at those aspects of youth culture (comic books, rock and roll) that were viewed as dangerous and subversive. Identifies these effort within the corresponding social, political, and cultural climate. (MJP)