A survey was conducted, as part of a larger survey replicating a 1971 national survey of 1,328 journalists, to learn more about the behind-the-scenes editorial personnel in radio and television. A 3-stage sampling plan was used to draw a national sampling of 1,251 journalists, from which telephone interviews were completed with 1,001 for an…

Reveals three core areas of "most desirable" communication behaviors that are important to broadcast journalism graduates entering the field: "personal character,""assertiveness," and "crusadingness." (FL)

A study examined the relationship between an individual's community ties to place and the use of media. Data were collected from residents of Austin, Texas, by means of mail and telephone surveys. Among the variables examined were community ties (home ownership and length of time in community), political variables, demographics, and use of…

Reports on a study which attempted to delineate cultural differences between middle-class White and Black females by determining if they have different reference groups as reflected in media usage habits. Findings showed that magazine, radio, and television use differed between groups. Differences were not considered indicative of true cultural…

Reports on a study which indicates that certain political candidates are better perceived on radio and others on television and suggests that it is possible to determine the most effective medium for creating favorable candidate images. (MH)

A presentation of radio and television listening and viewing research from the Netherlands. (Author/HB)

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Summarizes the results and recommendations of the Report of the Task Force on Women in Public Broadcasting published by the Corporation for Public Broadcasting in 1975. (MH)

Finds that double presentation of a radio story to children did not result in fewer novel ideas than did a single presentation, thus proving implausible the faulty-memory hypothesis that radio stories elicit more novel responses than television stories because they are less well remembered. Notes that radio stories elicited more novel responses in…

Many recent studies on computer-mediated communication (CMC) have addressed the question of orality and literacy. This article examines a relatively recent subgenre of CMC, that of written online sports commentary, that provides us with written CMC that is clearly based on firmly established oral genres, those of radio and television sports…

Despite a wealth of broadcast properties in the United States and abroad, the Catholic Church has little formal policy towards ownership of such properties. Most of the Church's recent statements on communication treat the theme in a general way and balance a defense of human rights in regard to communication with encouragement of greater use of…

This research was undertaken in an effort to identify the desirable competencies of announcers as required by the broadcast industry. In order to identify the announcing competencies sought by the broadcast industry, a questionnaire was mailed to a representative number of Texas radio and television station operations managers. The random sample…

Discovers that the content of broadcast news in Puerto Rico is similar to that in the United States, with political and government stories commanding a relatively large amount of news time. (FL)

Reveals that political advertisements in newspapers covered more issues than did their counterparts in either radio or television in the 1978 gubernatorial campaign in Alabama. (FL)