Reports on a study which attempted to delineate cultural differences between middle-class White and Black females by determining if they have different reference groups as reflected in media usage habits. Findings showed that magazine, radio, and television use differed between groups. Differences were not considered indicative of true cultural…

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Concludes that with several exceptions that there was no bias on the part of the news media in covering the 1972 election campaign. (RB)

Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)

Reports that audiences found newspaper advertisements to be more useful than those appearing in other media and that the more exposure a person had to a given medium, the more useful s/he perceived its advertisements to be. (FL)

Reviews sample of weekly news magazines from period 1968-1973 and concludes that topic of Vietnam did not dominate the copy printed. Magazines did not concentrate on American troops in battle, thus giving the American people constant pictorial accounts of the war, and coverage did not become more bloody between 1968 and 1973, thus causing a shift…

A survey of 768 individuals from 13 Cleveland ethnic groups revealed that more than 50 percent read at least one ethnic newspaper, 30 percent read at least one ethnic magazine, and almost 75 percent listened to an ethnic radio program regularly. Metropolitan mass media use paralleled that of the general public. (GT)

A study examined whether mass media exposure is a unidimensional, bidimensional, or multidimensional construct as reflected in commonly used indicators of exposure. Telephone interviews were conducted with 534 households to determine media exposure. A structural equation model was proposed to account for the dimensionality of mass media exposure,…

Telephone interviews were conducted with 112 residents of three rural Wyoming counties to determine sources of general and agricultural news and patterns of media use. Results indicated that farm and ranch news is gained from all facets of the mass media, but that magazines are used as a source more than is any other medium. Magazine usage was…

Presents summaries of eight research reports. Topics discussed include (1) television use and social stereotypes, (2) a magazine for Arab women, (3) television newswomen in Texas, (4) sensationalism and science issues, (5) datelines and news stories, and (6) the content of paid and free circulation weeklies. (FL)

Eight brief research reports concerning, among other topics, the world news coverage of United States and international broadcasters, the image of the adolescent in the English press, the content of Taiwan's English and Chinese press, and newspaper inaccuracies and readers' perception of bias. (FL)

Data collected from a survey of 80 Black and 80 White respondents suggest that Blacks consider television the most credible advertising medium while Whites consider magazines most credible. (GT)

Offers brief descriptions of research concerning (1) media bias toward business, (2) foreign affairs coverage in elite and mass periodicals, (3) how emphasis on people affects coverage of crime, (4) antisocial and prosocial behavior on prime-time television, (5) network news coverage of Iran, and (6) magazines' reporting on insects. (FL)

Questionnaire responses from 259 college students were employed to determine how eight media were used in the satisfaction of ten needs. It was found that television was the most generally satisfactory medium, averaged over the ten needs, and that film was the most need specific. Television and radio paralleled each other in their ability to…

Brief research reports discuss Latin America as seen on United States network television; television news coverage of federal regulatory agencies; community perceptions of media impressions; active television viewing and cultivation hypothesis; the impact of cable on traditional television news viewing; George Kibbe Turner; advertising; and…