Reports the findings of a survey conducted to determine the level of understanding of the news business by the general public in a midwestern community. Concludes that the respondents knew more about television news than about newspapers. (FL)

In a study of the effect of crossownerships of newspapers and television stations on citizen access to mass media for the discussion of public issues, information was analyzed about television circulation, advertising costs, and market sizes for 208 crossownership market areas. Results were as follows: crossownerships are all located in the larger…

Reports on a study which indicates that certain political candidates are better perceived on radio and others on television and suggests that it is possible to determine the most effective medium for creating favorable candidate images. (MH)

Finds substantial agreement among major media as to the mix of various news topics but substantial disagreement as to which specific stories should be used. (FL)

Shows evidence of media leadership of audience behavior that is consistent with the direction of coverage of a community controversy. (FL)

Examines one aspect of human information processing, the "translation phenomenon," in which words are remembered as pictures and vice versa. Finds that translation is more likely to occur after the passage of 48 hours, and most often results in facts that were conveyed as narration being remembered as having been conveyed in video. (SR)

Contributes to scholarship on values and ideologies in the media by analyzing five years of ABC's "Person of the Week" segments to identify prominent types of people and values endorsed by mainstream news media. Finds that individuals most frequently selected for ABC's honor lived in the United States; worked in politics and…

Finds that news organizations chose expert sources to interpret the news during the Persian Gulf War according to how well their specialized knowledge conformed with television's "operational bias," or an emphasis on players, policies, and predictions of what will happen next. Argues that these processes undermine the ideals of balance…

Analyzes media effects during the 1972 general election campaign and concludes that agenda-setting is indirectly effected by voters prior dispositions. (MH)

Data from 19 Minnesota communities show that daily newspaper readership is lower, and television viewing higher, in communities with a weekly rather than a daily newspaper; that the type of medium covering a community is related to media preferences; and that community differences are more important to readership patterns than is educational…

Finds that persons interviewed by newspaper reporters gave shorter and more serious replies than persons asked the same questions by radio and television reporters. (GW)

Describes a survey of news sources' judgments of three television stations' accuracy in reporting. (KS)

Results indicated that television is perceived to be a more credible, truthful, and important news source than the newspaper. (KS)

An effort was made in this study to determine whether the absence or presence of news film in a television news segment influences a believability or preference judgment made by a respondent when comparing a television report directly with a newspaper report of the same event. One hundred eight students at Temple University viewed one of two…

An analysis of the Middle East news items covered by four newspapers and one television network revealed that the coverage was concentrated mostly on Israel, Egypt, and Iran; that most items were presented in a neutral fashion; and that more items were treated positively than negatively. (GT)