A study examined the relationship between an individual's community ties to place and the use of media. Data were collected from residents of Austin, Texas, by means of mail and telephone surveys. Among the variables examined were community ties (home ownership and length of time in community), political variables, demographics, and use of…

Discusses the importance of Raymond Williams' contribution to the field of communications by examining his work, illustrative of a process of inductive cultural analysis derived from the tradition of close reading of literary texts, then applied over a much wider cultural and social range. (MS)

Argues that texts may be especially rhetorically effective when the content, the medium used to convey the content, and the real life experiences that make the content relevant are formally or structurally similar. Suggests that formal linkage creates rhetorical effect, and uses Burke's theory of forms to explain the effect of formal links. (MS)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

Results of a research project which hypothisized that: Other things being equal, the heavier a candidate's usage of broadcast advertising in a primary election campaign, the greater will be his share of the votes in the election. (Author/HB)

This study was undertaken to test the hypothesis that the media emphasis of issues serves to set the agenda of public awareness of those issues. Data were obtained from telephone interviews during the 1976 United States Presidential campaign from 658 voters in Pennsylvania and California. The issues of unemployment, inflation, and crime were…

A study was conducted to explore whether Fishman and Roslow's concept of adjacent listening could be adapted to studying television viewing behavior and used as an indicator of audience interest and information-seeking behavior. A second hypothesis was that different types of news programs might be preferred by groups reporting primary reliance on…

This study measured audience perceptions during the course of a prerecorded segment of the television series "Emergency" and compared audience responses with the occurrence of specific production variables: subject movement, camera movement, cutting rate, image size, and so on. Audience-response equipment, capable of recording ratings…

This report defines the concept of identification, presents results of Scandinavian mass communications research studying children's identification with the content of mass media, reviews research in this area, and indicates directions for future research. Two types of identification study are reviewed: those which studied the type of child who…

This document presented by the National Citizens' Committee for Broadcasting at a 1976 press conference provides an assortment of materials concerned with violence in television. Among the materials included are "Who Sponsors the New Fall Violence?" by Nicholas Johnson, a description of and rationale for the study of advertisers who…

Telephone surveys were conducted in Detroit and Grand Rapids, Michigan, to assess both the relative credibility of news presentations by the local news media and respondents' reasons for using these media. The results supported previous research on local news credibility, suggesting that television was the more believable medium, even in a local…

The two articles in this document deal with the political influence of the press during political campaigns. The first article explores the findings of agenda-setting studies, especially those comparing the agenda-setting effects of television and newspapers, and concludes that, since newspapers are the most important source of public agendas,…

The mass media were analyzed as agents of socialization in a questionnaire study of 80 foreign student couples. Results indicated the availability of mass media to foreign student families was high, but that patterns of usage were related to English proficiency. Native English speakers were more likely to watch television for relaxation while…