Argues that television effects in cross-cultural contexts are bidirectional and cannot be limited to effects on individuals without also studying the way individuals in that culture affect television as it is experienced. (SA)

Canadian adults see less humor and realism in Archie Bunker of "All in the Family" than does United States sample. (RB)

Examines the differences between Japanese and U.S. television in portrayal of violence. Concludes that while the amount of violence on Japanese television does not differ noticeably from that on American television, the nature of Japanese violence differs with much greater emphasis on suffering and the consequences of violence. (JMF)

Content analyses of the depiction of aggression and images of reality on Canadian television were performed on 109 program tapes of top-rated Toronto programs. Content was coded in terms of global messages communicated, character portrayals, context and setting of the program, amount and nature of conflict portrayed, and detailed information on…

A study was undertaken to investigate, from a uses and gratifications perspective, the effects of serious television drama shown in a foreign country. Specifically, the study examined the impact of "Roots," a highly acclaimed American television drama on slavery, in Great Britain and provided comparisons with the findings of…

This paper questions some of the assumptions that permeate the current literature about soap operas and television, examining particularly the model according to which soap operas are the expression of an "essential" and universal feminine nature. The paper suggests the pertinence of a crosscultural approach to the study of melodrama as…

Seven countries--Belgium, Bulgaria, Canada, France, Hungary, Italy, and Japan--participated in a comparative study of television programing and audiences. Four statistical indicators--structure of programs broadcast, availability of programing, potential viewing and actual viewing--were used to analyze over 25 categories of programing, which for…

Contributes to scholarship on the transcultural impact of media systems (and draws on media effects, political economy, and cultural studies research) by applying the soil erosion metaphor to transcultural impact of television. Discusses four processes associated with this model: cultural abrasion, cultural deflation, cultural deposition, and…

A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…