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Gruebel, Jerold – Educational Technology, 1979
Findings of a survey of the use of television in 398 businesses, nonprofit organizations, and government agencies indicate no direction in its use, and no pattern of realization of objectives or cost benefits through the use of media in these sectors. (RAO)
Descriptors: Business, Cost Effectiveness, Federal Government, Nonprofit Organizations
Peer reviewedLichter, S. Robert; And Others – Journal of Communication, 1997
Uses content analysis of television characters in all occupations across 30 seasons to test the argument that television entertainment depicts business negatively. Reaffirms that television stigmatizes the occupation of business, independently of economic factors. Notes that these results pose a challenge to mass communications theory that…
Descriptors: Business, Characterization, Communication Research, Content Analysis
