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Newhagen, John E. – Journalism Quarterly, 1994
Analyzes television news stories broadcast during the Persian Gulf War for censorship disclaimers, the censoring source, and the producing network. Discusses results in terms of both production- and viewer-based differences. Considers the question of whether censorship "works" in terms of unanticipated results related to story…
Descriptors: Audience Response, Censorship, Content Analysis, Higher Education

Crigler, Ann N. – Journal of Communication, 1994
Examines the relative power of visual, audio, and audiovisual television messages on people's understanding of political issues. Shows that audio alone is just as effective as a combined audio and visual presentation for conveying information. Shows little difference between the effective responses to audio and video channels. (SR)
Descriptors: Audience Response, Higher Education, Mass Media Effects, Political Issues

Conway, Joseph C.; Rubin, Alan M. – Communication Research, 1991
Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)
Descriptors: Audience Response, Higher Education, Motivation, Predictor Variables

Valkenburg, Patti M.; van der Voort, Tom H. A. – Communication Research, 1995
Studies a large sample of Dutch children. Finds that a positive-intense daydreaming style was stimulated by watching nonviolent children's programs and was inhibited by watching violent dramatic programs, while an aggressive-heroic daydreaming style was stimulated by watching violent dramatic programs and inhibited by watching nonviolent programs.…
Descriptors: Audience Response, Children, Communication Research, Higher Education

Moss, Gemma – Australian Journal of Education, 1993
Children's discussion of television horror shows is the basis for examining television's effect on children and the relationship between television and reading. It is recommended that more attention be paid to the importance of social contexts in which both reading and responding to television occur. Implications for classroom instruction are…
Descriptors: Audience Response, Childhood Attitudes, Children, Elementary Secondary Education
Perse, Elizabeth M.; And Others – 1992
Researchers who study television's cultivation effects believe that heavy television viewing exposes people to consistent messages that lead them to be more fearful and mistrustful of others. The widespread adoption and use of new television technologies, such as cable, VCR, and remote control devices (RCD), however, have the potential to alter…
Descriptors: Audience Response, Higher Education, Mass Media Effects, Technological Advancement

Varan, Duane – Journal of Communication, 1998
Contributes to scholarship on the transcultural impact of media systems (and draws on media effects, political economy, and cultural studies research) by applying the soil erosion metaphor to transcultural impact of television. Discusses four processes associated with this model: cultural abrasion, cultural deflation, cultural deposition, and…
Descriptors: Audience Response, Cross Cultural Studies, Cultural Influences, Cultural Interrelationships

Drucker, Susan J. – Communication Quarterly, 1989
Argues that courtroom trials observed face-to-face are distinct from televised mediated trials and the different rules result in very different things being communicated to an audience. Cautions that televised trials should be approached as a media event that represents a discrete genre of television programing. (KEH)
Descriptors: Audience Response, Communication Research, Comparative Analysis, Context Effect
Spangler, Lynn C. – 1989
Students in a children and television course wrote their "television autobiographies" (that is, their relationship with TV). Forty-three students at a mid-size upstate New York college participated. The autobiographies corroborated the results of previous quantitative and qualitative research, but added a personal, more in-depth look at the…
Descriptors: Audience Response, Case Studies, Childrens Television, Higher Education
Surlin, Stuart H.; Berlin, Barry – 1989
A study was conducted to determine whether there was a significant difference in perceptions and values between Canadian and American television audiences. Respondents were first and second year college university students at the University of Windsor, Ontario, and Canisius College, Buffalo. Two types of personal values were looked at: general…
Descriptors: Audience Response, Comparative Analysis, Cross Cultural Studies, Cultural Context