One area of health promotion research rich with potential for both theoretical and empirical investigation is the "entertainment-education" (EE) strategy. Though a growing body of evidence points to the effectiveness of the EE strategy, further investigation is needed to explore the underlying cognitive and affective processes that make EE an…

This ethnographic study explored the ways in which media, particularly television, connected with English language and literacy practices among Sudanese refugees in Michigan. Three families with young children participated in this study. Data collection included participant observation, interviews, and collection of artifacts over 18 months, with…

Discusses the findings of recent surveys of viewing habits and attitudes toward programing and concludes that television is basically a vehicle for light entertainment. (KS)

A study examined the relationship between an individual's community ties to place and the use of media. Data were collected from residents of Austin, Texas, by means of mail and telephone surveys. Among the variables examined were community ties (home ownership and length of time in community), political variables, demographics, and use of…

Concludes that the editorial presentation of a story can have significant effects on an audience's perceptions of a story's target. (FL)

Indicates that consumers place little value on advertisements in nationally circulated magazines and on television as sources of information. Television commercials seem to be valued even less than print advertisements. (FL)

Discusses the subjective meaning of television news watching in terms of five factors: surveillance-reassurance, cognitive orientation, dissatisfactions, affective orientation, and diversion. (JMF)

Offers a clarification of the original uses of the word "stereotype" and argues that the current failure to account for evaluative and historical aspects of stereotypes has diluted the usefulness of the concept for critics and teachers. (MS)

Results of interviews with children on their likes and dislikes in television programing. (CH)

A project was designed to evaluate the comprehension and effects of a program about a Russian collective farm presented in three segments over Finnish television. Subjects were Finnish citizens; most were also farmers. Data on effects and comprehension were collected by telephone survey, field interviews, mail questionnaires, a viewing test with a…

Presents brief reports of research conducted in the following areas: media credibility, network television news audiences, influences of television newscasters' on-camera image, Blacks in introductory advertisements, children's television preferences, messages in Depression-era photographs, and journalism education issues covered in two…

This study explores the dimensions of credibility in newspaper and television news and compares the dimensions of media credibility with those of interpersonal source credibility. Subjects, 401 Kent State University undergraduates, were given a 12-page questionnaire designed to assess attitudes toward the following: newspaper national and…

A survey of 266 adults supported previous findings that television is perceived to be a more credible, truthful, and important source of local news than the newspaper. (GT)

Supports the hypothesis that the mass media can play a significant role in the political socialization of children. (RB)

A study was conducted to examine the relationship of advertising exposure to a variety of cognitive and affective variables in a nonprofit charity campaign. The study also tested the transactional model of advertising effects, which combines exposure, motivations, and gratifications for viewing. A sample of 350 adults was randomly selected and…