This study examines the depiction of the creative process in AMC's The Pitch. Using textual analysis, three themes emerged: 1) competition is necessary to succeed in advertising; 2) creative ideas come with experience; and 3) the advertising creative process is a hierarchical autocracy. These themes are explained, and, through the lens of…

Neuropsychologists have demonstrated the effect music has on the human brain, and that a peak "musical memory age" occurs around 14, when normal bodily maturation is in progress. A group of 114 college students between the ages of 19 and 25 was exposed to short clips of the top 20 songs from each of the 11 years during their youth;…

"Ingles Sin Barreras" is an English-language program that is highly advertised on Spanish-language television in the United States, to the point that it has become a pop-culture phenomenon. In this article, I argue that few people actually use it to learn English, but instead consume it as a symbol of national belonging. This article…

Popular culture provides many opportunities to develop quantitative reasoning. This article describes a junior-level, interdisciplinary, quantitative reasoning course that uses examples from movies, cartoons, television, magazine advertisements, and children's literature. Some benefits from and cautions to using popular culture to teach…

This document describes seven distinct factors that affect the popularity of movies, using, as examples, the seven movies based on Shakespeare's work that have been produced since World War II. The seven factors, each of which is assigned a relative numerical weight, are formal publicity, or the money spent on accountable advertising such as that…

The study of mass media and popular culture in a composition class allows students and teachers together to develop a critical awareness of television and advertising. Jerzy Kosinski's book, "Being There," a novel about the impact of television, is a beginning point for the study of television. Using that book as if it were a collection of events,…

Studies the success of Music Television (MTV), the only cable "narrowcaster" that has survived and prospered. Claims that the promotional power of rock music has altered the marketing and revised the nature of contemporary music. Finds that "music you don't have to watch" is becoming a record industry rarity. (NKA)

While in some respects it has never been easier to teach film and video production, in other respects it has never been more difficult and beset with inconsistencies. For instance, pervasive advertising products of the video networks (i.e., epic scale commercials and music videos) frequently engage in the anarchy of postmodern excess, making it…

This reader is intended to introduce undergraduates to the richness, sophistication, and diversity that characterize contemporary media scholarship. Another goal is to take the mystery out of the idea of media culture by examining its production, construction, and the meaning-making processes through which media imagery and messages help shape our…

Provides an up-to-date bibliography of resources available for teaching media literacy. Groups resources into the areas of media education methodology, mass media texts, general background, television, film, the news and medium of print, advertising, gender and the media, popular culture, popular music and rock video, periodicals, and…

To compile a comprehensive review of English language scientific literature regarding the effects of television on human behavior, the authors of this book evaluated more than 2,500 books, articles, reports, and other documents. Rather than taking a traditional approach, the authors followed a new model for the retrieval and synthesis of…

Presents a model for a composition workshop using topics generated from the popular media. Designed to help students explore the mimetic characteristics of popular culture and to analyze the appeals, claims, and techniques used in advertising. Grouped under thematic guidelines of social roles, assignments are flexible in length but easily changed…

The Cultural and Critical Studies Division section of the proceedings contains the following 11 papers: "'Grimm' News Indeed--'Madstones,' Clever Toads, and Killer Tarantulas: Fairy-Tale Briefs in Wild West Newspapers" (Paulette Kilmer); "The First Amendment and the Doctrine of Corporate Personhood: Collapsing the Press-Corporation…

A study investigated the effects of U.S. mass media on three dimensions of Thai society: lifestyles, social problems, and value conflict. A total of 100 two-part questionnaires were distributed to Thai students at southwestern public universities in the United States. Forty males and 28 females, whose lengths of stay in the United States varied…