A total of 155 nonlabeled, normal adults and 28 labeled, schizophrenic adults were interviewed in a study to determine differences in the two groups' perceptions of television utility and reality. Hypotheses were formulated concerning expected differences in the reported importance of television in interpersonal communication, relaxation, and…

After critiquing the usual estimates of the importance of television as a source of news, the national audience for television news over a two-week period is identified from the 1974-1975 W.R. Simmons study (which uses a diary technique for gathering data). Analysis showed that, in the two-week period, 49% of the adult population did not watch a…

Concludes that the amount of time children and adults spend viewing television has little to do with their perceptions of violence. (FL)

A study was conducted to explore the hypothesis that heavy television viewing, particularly the viewing of a great deal of violence, cultivates certain misconceptions about social reality. Four counties in Florida were selected for the study on the basis of geographical location and amount of violent crime. Survey questionnaires were administered…

A survey of 379 adults was used to assess the extent to which television news credibility scores were a function of researcher operationalizations of the concept. Underlying this effort were published reports suggesting that single item measures of television news credibility were either biased or inadequate indicators of a more complex…

Adults in l,500 households in San Francisco's Western Addition were interviewed to gather information about black's use of and attitudes toward television. Findings indicate: (1) few persons expressed favoritism about existing shows that feature blacks; (2) the average reported viewing time per day was four hours; (3) viewing of news programs was…

Approximately 1,200 adults were interviewed in a study designed to determine the identity of the nonviewers of television news, the differences between local and network news nonviewers, the sources of news used by nonviewers, and the attitudes of nonviewers toward keeping informed of the news. The findings revealed that about one-third of the…

Applies the Gerbner, et al, theory of television "mainstreaming" to political orientations. Analyzes survey data to show the political attitudes of heavy, medium, and light TV viewers. Suggests new ways of thinking about television and the formation of political perspectives. (PD)

This study examined the effects of pictorial changes on recall of spoken text in a television news broadcast viewed by adolescents and adults. Adult recall of spoken text was impaired by mid-sentence picture editing while adolescents' recall was enhanced so long as accompanying pictures were relevant to verbal text. (MBR)

Conventional predictors of television viewing have been shown to give only a partial picture of adult viewers and nonviewers of public television. This report summarizes the results of a telephone survey, conducted in Chicago, Denver, and Boston, that attempted to determine whether public television viewing is related to other patterns of adult…

Four national surveys using personal interviews with independent samples of 1500+ adults each were reported. The surveys were conducted between December 1974 and June 1975. The surveys assessed awareness of the television program Feeling Good," sources of awareness, incidence of viewing, and incidence of selected health care practices.…

Findings from analysis of television coverage of women in sport during the 1970's and early 1980's suggested that coverage was considerably less than for men's televised sport, and that coverage of women athletes was characterized by stereotypical images and limited information. Trends reported by researchers who examined the status of women…

Psychosocial adaptations are sometimes affected by experiences that are ordinarily considered to be amusements. In 1974, a field study was undertaken by the Program on Psychosocial Adaptation and the Future to determine if it is possible to measure the effect of television on adult viewers. A sample of 260 couples, controlled for demographic…

Psychosocial adaptations are sometimes affected by experiences that are ordinarily considered to be amusements. In 1974, a field study was undertaken by the Program on Psychosocial Adaptation and the Future to determine if it is possible to measure the effect of television on adult viewers. A sample of 260 couples, controlled for demographic…