This book, the seventh in a series surveying broadcast journalism, provides behind-the-scenes details of news coverage during 1978-79, evaluating the growth and sophistication of the news media. The first section of the book discusses the treatment of major issues and news events, including the "odd couple" of politics and broadcasting,…

Recognizing that mass media--now at a stage of viewing critically its effects and responsibilities--and society at large are interdependent, this casebook reviews the many facets of the media and mass communication as they relate to both producers and consumers of messages. The 23 chapters include discussions of the media's responsibility toward…

Guidelines for administrator response to the mass media when one's organization is the focus of a news story are offered in this book. Practical suggestions are offered for the projection and enhancement of an organization's value in crisis and noncrisis situations. A common-sense communications approach is advocated regardless of organizational…