This document presents the final report of a project to evaluate the effectiveness of using videotape television to present graduate level engineering courses to on-campus and off-campus students. Included are the statistical analyses, review of three experiments with on-campus classes, and results of an attitudinal interview with off-campus…

Cabletter is an educational service designed to acquaint public service personnel in Connecticut with local telecommunications issues and answers. These four pamphlets include information on how cable television works and its use in the social services. Detailed information is given on how to develop your own television programing using portable…

A detailed examination of the many faceted and interrelated steps requisite to the rational design, production, and operational management of a validated learning experience mediated by technology is presented. The eight phases in instructional design within which the book operates are: 1) the frame of reference within which the instruction must…

Research findings, theories, and examples of the effectiveness of radio and television programs are organized to create a guide for analyzing their educational messages. It is demonstrated that radio and television programs are composed of a set of messages made up of more than one level of language, such as verbal (words), paraverbal (pitch,…

In order to learn more about the potential of television for teaching prosocial values, an experiment is described which will use as subjects preschool children attending nursery schools or day care centers. Brief videotapes, 15-20 minutes long, will be made from material taken primarily from Sesame Street. They will vary in the explicitness of…

In journal format, the author's reactions to a sabbatical year tour of educational television installations around the world and in the United States are recorded. Visits to Hawaii, Samoa, Australia, the Philippines, Japan, Hong Kong and Singapore are described. In part 2, similar visits to school systems in California, Arizona, Illinois,…

With the pervasiveness of television, especially for children, visual literacy is a growing concern. Television should be regarded as part of a potential solution to the country's need for improved education. "Sesame Street" has proved that children do learn from television, that active interaction is not always necessary for learning,…

As an extensive to an earlier report on pilot shows of The Electric Company that produced high and low visual attention in 2nd and 3rd graders, this study focuses on the effect of contextual attributes on the level of appeal. By analyzing sequences of presentations of bits of information, researchers found that bits of similar appeal levels tend…

An historical record is presented of the processes by which the children's television program, Sesame Street, was created, developed, and implemented. Particular attention is focused on the concept of using a team of educational advisors, professional researchers, and television production specialists to blend the technology of television and the…

The British Broadcasting Corporation (BBC) made a study of British children and the mass media. Statistics were gathered by the BBC Audience Research Department from January to March of 1973. The aim of the study was to examine the influence of television and radio in the lives of children under the age of 15, to describe the aims and range of…

This reference book contains updated material on four principal media (press, radio, television, and film) for 200 countries, supplying with statistical support, information on the general structure, facilities, output, distribution, and coverage of each in its individual, local, and national context. Entries for news agencies, space…

A study of 64 Canadian 7-12-year-olds and of adults who might influence their television viewing habits was made to measure the receptivity and acceptability of "Monkey Bars," a children's television program created as an alternative for Saturday morning viewing. A 50-minute composite tape of program segments was shown, after which…

A reexamination of the role of the mass media in the educational process is presented. Part One establishes the current status of American society and education as seen by Alvin Toffler and Peter L. Klinge, the editor. Also, Charles E. Silberman compares the problems of media with those of education. Part Two attempts to clearly define the effects…

Much early research regarded television as a static medium, and it ignored the process of the information delivery and its match with the cognitive style of the viewer. Information processing should be looked at from the dual perspective of eye movement research and the degree of locus control. To uncover the interrelationships of efficient eye…

The pamphlet provides a framework for teaching decision making skills at the elementary and secondary levels. The first section presents five criteria for selecting instructional objectives, subject matter, and teaching procedures in basic education. The criteria include (1) emphasis on skills for daily living, (2) relevance to students' personal…