Intended as a communication to communicators on television equipment and techniques, this manual also gives an overview of educational television and instructional television practices in the United States, Britain, and Canada. Attention is given to broadcast television--its station organization, control room procedures, and commercial program…

Focus in this preventive medicine monograph for health professionals is on consumer health education and the current and potential effects of mass communication on the quality of medical care. Following an introduction, the content is presented in four chapters. Chapter 1 covers the state of the art in consumer health education and discusses three…

Television has been seen by some as an enemy of literacy and by others as a tool for enhancing literacy. It has been used to arouse public awareness through national campaigns, to instruct in basic skills, and to motivate potential learners to seek education. According to the International Adult Literacy Survey (IALS), adults with limited literacy…