To inform Swedish program policy discussions, this study traced patterns in fictional television programing for children and young adults in Sweden. Three sets of questions were central to the inquiry. First, what does "the TV world" look like? Who lives there? Who are the dominant figures? What settings are depicted? How are socially…

A long-range Swedish research project is attempting to describe the role of broadcast media in society as seen by both communicator and receiver. The first section of the study, now taking place, is examining television audiences to determine what they watch, why they watch it, what they think of what they see, and what kind of audience, in terms…