Children were questioned in order to discover their principal source of political information as well as the amount and type of television exposure. (LS)

Explores the psychological origins of media gratification by examining how pertinent psychological variables help explain television viewing motivation. Finds that parasocial interaction, anxiety, creativity, sensation seeking's disinhibition dimension, and television affinity and exposure, helped to predict viewing motivation. (PRA)

Considers two issues in cultivation research. Examines relationships between television exposure and positive statements of social perceptions, and tests a model of instrumental media uses and effects. Finds television exposure to be unrelated to social attitudes, while program selectivity is related to all social attitudes except interpersonal…

Cultivation theory states that television engenders negative emotions in heavy viewers. Noting that cultivation methodology contains an apparent response bias, a study examined relationships between television exposure and positive restatements of cultivation concepts and tested a more instrumental media uses and effects model. Cultivation was…