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| Critical Studies in Mass… | 2 |
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Peer reviewedFiske, John – Critical Studies in Mass Communication, 1986
Traces the development of British and Australian television criticism from the mid-seventies. Suggests a conscious study of the characteristics of television as a cultural agent and as a text within a sociocultural context. (MS)
Descriptors: Audiences, Cultural Context, Foreign Countries, Popular Culture
Peer reviewedFiske, John – Critical Studies in Mass Communication, 1986
Argues that television programs must be polysemic to achieve popularity because of the wide variety of subcultures represented in the television audience. Analyzes two scenes from "Hart to Hart" to demonstrate the textual devices that bear the dominant ideology and those that resist it. (JD)
Descriptors: Audience Analysis, Behavior Patterns, Content Analysis, Mass Media Effects
