Trademarks figure prominently in college and university brand formation efforts. Trademarks are intangible rights that allow institutions to define and protect aspects of their identities important to them as they engage in markets. This multiple-method study, grounded in legal and policy research, provides a first look at how institutions are…

Near field communication is an emerging technology that allows objects, such as mobile phones, computers, tags, or posters, to exchange information wirelessly across a small distance. Though primarily associated with mobile payment, near field communication has many different potential commercial applications, ranging from marketing to nutrition,…

Intellectual property rights (IPRs) are being introduced or strengthened in developing countries as a result of international agreements such as the Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS) of the World Trade Organization (WTO). This study conducted a web-based survey to gain perspective on the impact of IPRs to…

In recent times, the role of entrepreneurs has been recognized to be of great significance in accelerating the pace of growth of economic development of any country. Internet-enabled technologies have also challenged existing business models in numerous market sectors and offered innovation opportunities to a variety of stakeholders--not least…

Google is opening up whole new worlds for internet surfers and researchers everywhere. Google Book Search (books.google.com), which is still in beta after several years of testing, offers the ubiquitous Google search box on its home page. It also has categories of books as well as book cover images that refresh every time the home page is…

The internationally recognized "NMC Horizon Report" series and regional "NMC Technology Outlooks" are part of the NMC Horizon Project, a comprehensive research venture established in 2002 that identifies and describes emerging technologies likely to have a large impact over the coming five years in education around the globe. This volume, the "NMC…

With faculty changing instructional practices to take advantage of customizable, focused content (and digital delivery of that content), many people assume that digital distribution is the answer to bringing the costs of course content delivery in line. But the picture just isn't that simple. A wide continuum of options is available to faculty and…

Presents a list of agencies, databases, services, electronic mailing lists, and World Wide Web and Internet sites that provide information on technology transfer to help librarians and information professionals research this concept. (JMV)

A triad of educational information specialists--counselors, librarians, and educational media personnel--play a pivotal role in the acquisition, evaluation, and use of information by students across the educational spectrum. In order to explore how these specialists use information, how collaboration can draw disparate specialization areas…

The XX IDEA annual conference has been focused and reflected on different ways and means of meeting various kinds of methodological challenges, new technologies and multi-media developments, newly emerging partnerships and collaboration between emerging sectors on one hand and between the institutions functioning with similar objectives and…

This paper describes and evaluates a pilot project undertaken in the South West of England to develop a computer-based system for facilitating effective technical knowledge transfer to small and mediumsized enterprises (SMEs). It explores the problem of technical knowledge transfer to SMEs, focusing in particular on the policy context. The…

The Educause Leadership Strategies series addresses themes related to information technology's influence on higher education. This second volume in the series explores how the "e-revolution" will affect higher education, particularly how higher education can participate in anticipated changes in ways that strengthen the best of what…

In the process of trying to preserve Internet history by archiving it, a company has developed a powerful Internet search engine that provides information on Web site usage patterns, which can act as a relatively objective source of information about information sources and can link sources that a researcher might otherwise miss. However, issues…

I develop the argument in this article that the new literacies of screen-based and internet communication work in particular ways in low technology and socially distinctive African contexts. I claim that study of the new literacies in such contexts illuminates the ways that they work more generally, which is often obscured by much that is taken…

This manual has been written primarily for internet novices and for people already familiar with online communications who want to learn more about the growing array of electronic resources pertaining to Women's Studies and to transforming the curriculum so that it better reflects women's experience, accomplishments, and perspectives. Chapter 1…