This case discusses the importance of pilot studies within business research. It covers the procedures, evaluation, and lessons learned from conducting a pilot study for an upcoming product launch. The intended product launch was the Edstutia Instructor Certification in Immersive Technologies (EICIT) pilot program. The program focused on extended…

In recent years, the rapid development of technological innovation has transformed the business world. Digital transformation improves the economic positioning of companies, contributing to society and the environment, but beyond technological evolution, it also brings social and cultural changes. With the new trends, companies saw the need to…

Forty-seven statements by industrial and business spokesmen, union and association representatives, and professors concern the broad impact of technological change on individuals, establishments, and society in general. Some of the longer presentations are (1) "The Poverty and Unemployment Crisis," by Walter Buckingham, (2) "Technological…

Briefly describes some major events that highlighted the Information Industry Association (IIA) conference, concentrating on industry/government interaction, policy, industrial cooperation, and technological and marketing development. (CWM)

Discussion of the context of mutual commitment to the service of society in which the publisher/librarian dialog should be carried out notes the roles of the publisher and the librarian, effects of the new technology, commercial considerations, and economic forces. Twelve references are included. (EJS)

Addresses the growing misunderstanding of the press by big business by drawing parallels between the functional operations of business and a metropolitan newspaper--"The Hartford Courant." (HOD)

The U.S. Training Census and Trends Report indicates that the structure and emphasis of training are being affected by demographic trends, the emergence of new technologies, and government regulations. Training appears to evolve to meet the needs of individual industries. (SK)

In an era of change in business and industry four quiet revolutions are going on: authority, information, technological, and educational. To adapt to this change a significant amount of organizational development will be needed in the areas of organization structure, motivation, job satisfaction, team building, industrial relations and conflict…

Points out that the primacy of the United States as an industrial nation has resided in its productivity. The author argues that because industry is more basic than almost any other segment of society, productivity--as a measure of industry's well-being--must be maintained. (Editor/TA)

Describes an approach for measuring industrial technological diversification behavior. Identifies sectoral patterns of Japanese industry as related to diversification behaviors. Delineates the mechanisms and effectiveness of Japanese corporate and government policies relevant to diversification. (ML)

Examines reasons why technology companies are locating new facilities in various areas across the country. Also explains a microelectronics firm's paramount concern of selecting a site with proximity to university research and technical education, a criterion recognized as essential by industry when selecting a potential site. (DH)

Discusses technologies developed to create high density compact discs capable of containing a feature length movie. Topics covered include development of new standards for the next CD-ROM generation; new disc and playback technologies being developed by Philips, IBM, Nimbus, CD-ROM USA, and others; and disc speed. (KRN)

In this fifth interim report on the feasibility of a United States changeover to a metric system stems from the U.S. Metric Study, a primary stratified sample of 2,828 nonmanufacturing firms was randomly selected from 28,184 businesses taken from Social Security files, a secondary sample of 2,258 firms was randomly selected for replacement…

Describes programs used by European countries and companies for advancing the commercialization of biotechnology. Compares European strategies and efforts in biotechnology with those undertaken in the United States. Includes listings of the European countries and the areas of biotechnology research. (ML)

Discusses changes in politics, industry, consumer buying, and commerce resulting from the technological implementation of information handling and describes the problems and successes of such videotex systems as the British Broadcasting Corporation's CEEFAX and the British Post Office's Prestel. (RBF)