Descriptor
| Audience Awareness | 2 |
| Marketing | 2 |
| Technical Writing | 2 |
| Writing Improvement | 2 |
| Higher Education | 1 |
| Writing Skills | 1 |
Author
| Brucker, Roger W. | 1 |
| King, Janice | 1 |
Publication Type
| Guides - Non-Classroom | 2 |
| Journal Articles | 2 |
| Opinion Papers | 1 |
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Peer reviewedBrucker, Roger W. – Technical Communication: Journal of the Society for Technical Communication, 1994
Points out that understanding the buyer's perspective is critical to developing effective marketing materials. Discusses how to determine the buying concerns that are relevant to customers and products and how to organize good marketing writing. (SR)
Descriptors: Audience Awareness, Higher Education, Marketing, Technical Writing
Peer reviewedKing, Janice – Technical Communication, 1993
Offers suggestions to help technical writers get a start in marketing writing. Discusses thinking differently, making the transition, and good beginner projects. (SR)
Descriptors: Audience Awareness, Marketing, Technical Writing, Writing Improvement
