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| Audience Awareness | 1 |
| Audience Response | 1 |
| Business Communication | 1 |
| Communication Research | 1 |
| Engineers | 1 |
| Literacy | 1 |
| Social Cognition | 1 |
| Technical Writing | 1 |
| Writing Processes | 1 |
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| Journal of Business and… | 1 |
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| Spilka, Rachel | 1 |
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| Journal Articles | 1 |
| Reports - Research | 1 |
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Peer reviewedSpilka, Rachel – Journal of Business and Technical Communication, 1990
Examines the role of orality in multiple-audience analysis and adaptation. Finds that interaction is the central means of analyzing and adapting discourse to multiple audiences, fulfilling rhetorical and social goals, and building and sustaining a corporate culture. Suggests that orality is more potent than literacy in composing behavior and…
Descriptors: Audience Awareness, Audience Response, Business Communication, Communication Research
