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Download full textAiex, Nola Kortner – 1988
In the present decade, many management and organizational communication scholars have explored a guiding metaphor--organizational culture. Japanese industry has developed a corporate model that may have provided the concepts involved in organizational culture: ideology, beliefs, rituals, myths, and symbols. Organizational culture is inextricably…
Descriptors: Audience Awareness, Communication Research, Language Role, Metaphors
