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VanMeter, Rebecca A.; Vander Schee, Brian A. – Marketing Education Review, 2021
Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…
Descriptors: Merchandising, Active Learning, Business Administration Education, Game Based Learning
Flores, Haynet Rivera – English Teaching Forum, 2018
An auction is a process of buying and selling goods or services by offering them up for bid, taking bids, and then selling each good or service to the highest bidder. Participants bid openly against one another; each bid must be higher than the previous bid. In the activity described rather than goods or services, English teachers sell sentences!…
Descriptors: Teaching Methods, Purchasing, Merchandising, Bids
Bussière, Dave – Marketing Education Review, 2017
Experiential projects bring students closer to real-world situations. This is valuable in sales education because the complexities of the sales process are difficult to learn from a textbook. A student project was developed that involved the selling of advertising space in a one-time newspaper insert. The project included a substantial minimum…
Descriptors: Salesmanship, Sales Occupations, Merchandising, Business Administration Education
Griffiths, Peter – Ethics and Education, 2014
Schools in the UK teach pupils about Fairtrade as part of Religious Education, Personal and Social Education, Citizenship, Geography and so on. There are also Fairtrade Schools, where the whole school, including staff and parents, is committed to promoting the brand. It is argued here that promoting this commercial brand to schoolchildren and…
Descriptors: Foreign Countries, Ethical Instruction, Ethics, Teaching Methods
Fine, Monica B.; Clark, Paul C. – Journal of Instructional Pedagogies, 2013
More than any other area of business, expertise in personal selling and sales management can best be seen through applied learning styles. Many universities are now offering sale concentration in marketing or even MBA degrees. However, many students still feel instructors' teaching methods are outdated. Instructors use many different techniques…
Descriptors: Experiential Learning, Service Learning, Fund Raising, Salesmanship
Incorporating an Authentic Learning Strategy into Undergraduate Apparel and Merchandising Curriculum
Ma, Yoon Jin; Lee, Hyun-Hwa – Journal of Experiential Education, 2012
An authentic learning strategy fostering students' active learning was studied using the scenario of a real-world project. Students from two different classes at two different universities worked as clients or consultants to develop an apparel sourcing strategy. Quantitative and qualitative data were gathered from 44 undergraduates enrolled in…
Descriptors: Instructional Effectiveness, Active Learning, Merchandising, Communication Skills
Davis, Dexter J. – College Student Journal, 2012
Estimates are that 32 million people currently play fantasy football every year. Project Based Learning (PBL) is one method of engaging students in the educational process. This paper outlines a semester long project undertaken by undergraduate sport management students that uses fantasy football as a vehicle to enhance student knowledge of basic…
Descriptors: Student Motivation, Evidence, Active Learning, Business Administration Education
Pontikis, Kyriakos; Martin, Allen; Cai, Yi; Kim, Jongeun; Cao, Wei; Giordano, Angie; Torabian-Riasati, Setareh – Journal of Family and Consumer Sciences, 2011
The purpose of this article is to demonstrate how a large comprehensive family and consumer sciences unit has incorporated sustainability into its curriculum and research agenda. It summarizes how each area within the department (Interior Design, Apparel Design and Merchandising, Consumer Affairs, Family Studies, Nutrition, Dietetics, and Food…
Descriptors: Foods Instruction, Interior Design, Dietetics, Seminars
Hoshower, Leon; Gupta, Ashok K. – American Journal of Business Education, 2009
Improper sales revenue recognition is the single largest issue contributing to financial restatements. Understanding and applying the rules of sales revenue recognition is not just an accounting problem; it is a marketing problem, too. Thus, it is important that the sales force has a basic understanding of the rules of sales recognition and be…
Descriptors: Marketing, Salesmanship, Accounting, Undergraduate Students
Jerome, E. A. – Scholastic Editor, 1976
Describes five parts of a sales training program and offers six basic teaching techniques for presenting sales training materials.
Descriptors: Distributive Education, Educational Programs, Merchandising, Newspapers
Crittenden, Victoria L.; Wilson, Elizabeth J. – Journal of Marketing Education, 2006
In response to calls from both business practitioners and educators, this research explores the extent to which undergraduate marketing education is delivered with a cross-functional perspective. Given that marketing is often recognized as a boundary-spanning role within companies, marketing department chairs were asked to report on…
Descriptors: Business Administration Education, Merchandising, Business Education, Department Heads
American Vocational Journal, 1976
Descriptors: Clothing Design, Fashion Industry, Home Economics Education, Integrated Activities
Clarke, Irvine, III.; Flaherty, Theresa B.; Yankey, Michael – Journal of Marketing Education, 2006
Approximately 40% of college students are visual learners, preferring to be taught through pictures, diagrams, flow charts, timelines, films, and demonstrations. Yet marketing instruction remains heavily reliant on presenting content primarily through verbal cues such as written or spoken words. Without visual instruction, some students may be…
Descriptors: Marketing, College Students, Cognitive Style, Visual Stimuli
Forecast for Home Economics, 1975
Descriptors: Consumer Economics, Consumer Education, Home Economics Teachers, Interaction
Bowers, Thomas A. – 1982
One approach to teaching a college-level retail advertising course emphasizes the use of newspapers and shopping guides. The course objectives are (1) to acquaint students with practices and problems of retailing, with particular emphasis on promotion and advertising; (2) to acquaint them with ways local advertising media meet promotional and…
Descriptors: Advertising, Course Descriptions, Distributive Education, Higher Education