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Direct linkColeff, Joaquín; Rubbini, Camilo – Journal of Economic Education, 2023
The authors of this article propose a simple exercise of monopoly pricing to illustrate complex theoretical results on the welfare effects of group pricing. By exposing students to this exercise, they aim to bridge a gap between the standard textbook analysis of group pricing and more general results in the literature and clarify some students'…
Descriptors: Teaching Methods, Economics Education, Undergraduate Students, Misconceptions
Inés Leal-Rico – Journal of Media Literacy Education, 2024
Subvertising, traditionally linked to counterculture and anti-consumption, is utilized in education to reveal the manipulative strategies of corporate messaging to students. Classroom use of cut-and-paste methods deconstructs advertisement messages, fostering an understanding of how needs and desires are constructed through appropriation,…
Descriptors: Teaching Methods, Critical Literacy, Media Literacy, Advertising
Yasmin Abdou; Nesma Ammar – International Journal of Sustainability in Higher Education, 2025
Purpose: This paper outlines the active learning methods used to develop and deliver a sustainable business course to undergraduate students. Moreover, the paper aims to investigate the effect of the sustainable business course on the students' engagement in sustainable consumption. Design/methodology/approach: From a pedagogical perspective, the…
Descriptors: Sustainability, Undergraduate Students, Undergraduate Study, Business Administration Education
Grobelski, Tiffany; Versluis, Anna; McClelland, Jesse – Journal of Geography, 2023
This paper details the process and results of redesigning an introductory undergraduate World Geography course, from a survey of world regions to a project-based course. Through two student projects, one tracing commodities and another eliciting migration experiences, the course renders the world not as the sum of discrete regions but as the…
Descriptors: Geography Instruction, Student Projects, Active Learning, Introductory Courses
Eva Delacroix – Journal of Marketing Education, 2024
The United Nations' Sustainable Development Goals (SDGs) provide a framework for building sustainable marketing strategies to improve social and natural environments. Marketing is a key factor for achieving SDG12, "Ensuring sustainable production and consumption patterns," and a new kind of marketing education is needed to engage and…
Descriptors: Marketing, Teaching Methods, Student Role, Sustainable Development
Deng, Tao; Kim, Hyejin; Uysal, Nur – Journal of Advertising Education, 2023
This paper explores the potential of a collaborative research laboratory to enhance advertising education by catalyzing student learning, engagement, and faculty interaction. By offering a comprehensive blueprint through this lab, we illuminate how institutions can leverage the benefits of such labs through immersing students in practical consumer…
Descriptors: Advertising, Professional Education, Teaching Methods, Faculty Workload
Chinchanachokchai, Sydney; McKelvey, James – Marketing Education Review, 2023
Technology continues to change and improve the marketing profession. Marketing research technologies such as eye-tracking and facial expression analysis allow marketers to gain more insights into consumer behaviors. Recently, these technologies have become more affordable and applicable in the classroom learning environment. A very recent addition…
Descriptors: Teaching Methods, Business Administration Education, Marketing, Eye Movements
Download full textÖzdemir, Burku – Online Submission, 2022
One of the factors affecting the quality of life of individuals is financial decisions. Every activity that individuals do to meet their needs is within the scope of finance. For this reason, Financial literacy is a concept that closely concerns every individual living in society. Financial literacy includes individuals to have information about…
Descriptors: Money Management, Teaching Methods, Educational Benefits, Foreign Countries
Xiao, Jing Jian; Lavigueur, Beatrix; Izenstark, Amanda; Hanna, Sherman D.; Lawrence, Frances C. – Journal of Financial Counseling and Planning, 2020
This article describes the current status and trends in the past three decades (1990-2019) of the Journal of Financial Counseling and Planning (JFCP). Since its first issue published in 1990, JFCP has become a major research outlet in consumer finance. The journal publishes cutting-edge, peer-reviewed, original research papers on consumer…
Descriptors: Periodicals, Money Management, Teaching Methods, Databases
Yang, Jing – Journal of Advertising Education, 2023
With artificial intelligence (AI) technologies making significant evolutions over the past few years, there is a growing need for advertising students to get familiarized with the different types of AI technologies and explore and experiment with ways to adapt to such changes. This article illustrates the development and implementation of the…
Descriptors: Advertising, Professional Education, Merchandise Information, Course Descriptions
Kovacs, Laszlo; Lenart, Istvan; Endrody, Orsolya – Hungarian Educational Research Journal, 2021
Brand names are prevalent in our society: they influence consumption and future buying behaviour. As research has shown, children are also aware of brands and brand names, and brand names learned in childhood can influence their attitude towards the known brands. The collaboration of various scientific fields including pedagogy, psycholinguistics,…
Descriptors: Marketing, Merchandise Information, Consumer Economics, Psycholinguistics
Zarzosa, Jennifer – Marketing Education Review, 2022
While marketing educators have identified the need for integrating transformative consumer behavior (TCR) in the marketing curriculum, they offer scant examples as it relates to actual student projects. The purpose of this article is to demonstrate how marketing educators can help students design interventions that address macro-level marketing…
Descriptors: Design, Teaching Methods, Marketing, Student Projects
Grauer, Claire; Fischer, Daniel; Frank, Pascal – Journal of Environmental Education, 2022
Time is an essential dimension of sustainability and its premise of intra- and intergenerational justice. Moreover, prevailing sociocultural practices of time use are drivers of unsustainability. Educational institutions convey social norms on time and are thus places where time is "learned." It is therefore of relevance for Education…
Descriptors: Sustainability, Justice, Sociocultural Patterns, Sustainable Development
Migliorini, Paola; Wezel, Alexander; Veromann, Eve; Strassner, Carola; Srednicka-Tober, Dominika; Kahl, Johannes; Bügel, Susanne; Briz, Teresa; Kazimierczak, Renata; Brives, Hélène; Ploeger, Angelika; Gilles, Ute; Lüder, Vanessa; Schleicher-Deis, Olesa; Rastorgueva, Natalia; Tuccillo, Fabio; Talgre, Liina; Kaart, Tanel; Ismael, Diana; Rembialkowska, Ewa – International Journal of Sustainability in Higher Education, 2020
Purpose: To clarify needs and requests of the young generation to the contemporary and future education on food systems, this paper aims to examine the following issues: students' background knowledge, students' behaviour as consumers and food citizenship, most interesting topics of SFS for students and students' preferences and expectations in…
Descriptors: Knowledge Level, Expectation, Sustainable Development, Food
McGregor, Sue L. T. – Journal of Financial Counseling and Planning, 2020
This position article proposes that bankruptcy counseling and education should be tailored so that bankrupts and consumer debtors can attain "solvency literacy," a new construct developed for this initiative. They need to (a) handle their financial affairs "during" the insolvency process while (b) concurrently striving for a…
Descriptors: Money Management, Debt (Financial), Teaching Methods, Credit (Finance)
