The rapid growth of social media popularity and consequently social media marketing is creating a challenge in terms of the appropriate teaching strategy. Advances in technology are racing ahead of clear terminology. The definitions of Public Relations (PR) and Advertising are being widened to encompass more digital activities and this turf war is…

Purpose: Higher education institutions and their lecturers are strategic agents and main drivers that contribute to circular economy transition. This requires them to understand the key circular economy competencies and how to integrate circular economy holistically into their curricula with the suitable teaching and learning approaches. This…

As the demand for business intelligence (BI) professionals continues to grow, educators need to calibrate their instruction to accommodate the demand of practitioners for specific technical skills while also providing college students with a broader foundation that includes a general understanding of BI concepts and problem-solving skills that are…

The public release of ChatGPT in 2022 ushered in a new era, affirming the present reality of AI-assisted writing and the critical role business instructors play in preparing students. This study presents the results of a pedagogical experiment. Specifically, it evaluates strategies for integrating and teaching about AI in the business…

Purpose: This study aims to describe the fundamentals of teaching risk management in a classroom setting, with an emphasis on the learning interface between higher education and the workplace environment for business management students. Design/methodology/approach: The study reviews literature that uses spreadsheets to visualize and model risk…

We present a case study to teach data visualization with Tableau in an introductory business analytics course. The case uses publicly available data sets from touringplans.com that record wait times for various attractions at Disney World in Orlando, Florida. In the case study, students use Tableau to clean, organize, and analyze wait time data,…

Decreasing students' satisfaction at higher secondary education context has drawn attention to the concept of student engagement in their classroom. Students' low level engagement with academic activities is considered the main reason for dissatisfaction that sometimes lead to drop out of the school. Blended learning intervention strategy that…

In organizational behavior, management, and leadership courses, the topic of power is often a focal point. However, as with many theories and concepts, students sometimes struggle to see the management and leadership applications until examples are used to highlight the theories and concepts in practice. In this article, we outline how a classic…

Purpose: This study explores how virtual learners perceive the use of humor in instructor-developed videos and their other factors for learning effectiveness in an online course. Design/methodology/approach: The study adopted a set of qualitative methods flowing from lesson study, to pilot study, to self-declaration of a learning style, to…

This paper investigates the impact of the LEGO® Serious Play simulation technique on accounting students' learning outcomes. Data is from a stratified random sample of undergraduate accounting students at a leading higher education institution in the United Arab Emirates (UAE) emerging market. This paper uses parametric statistical analysis…

Marketing graduates with analytical skills are in high demand but many marketing majors lack confidence in working with quantitative material. More guidance is needed to address how to support the self-efficacy of marketing students in acquiring analytical skills. We identify three independent types of confidence that relate to the development of…

In this dissertation, I argue that the entrepreneurship education literature might be undersocialized in its understanding of how entrepreneurship education programs (EEPs) impact entrepreneurial outcomes. I contend that this organizational context and the pedagogical approaches undertaken can arguably facilitate not only the development of…

This article aims to present an analysis of the development of the level of perceived achievement of complex thinking competency in a group of business students at a university in Mexico. The intention was to identify the scaling of the competency and its sub-competencies during the training process and whether the students have the necessary…

Purpose: This paper aims to present the progress of the implementation of sustainability in business schools in line with the United Nations Principles for Responsible Management Education (PRME) and its principles of responsible management education. Design/methodology/approach: By analyzing the content of the Sharing of Information on Progress…

This study examines whether case-based learning (CBL) in a core finance class improves student performance. It analyzes students' exam scores over two semesters at a regional U.S. public university. During the first semester, CBL is used to teach two sections of an intermediate corporate finance class. During the subsequent semester, the first…