As management educators grapple with the challenges of educating Gen Z cohorts (born 1997-2015) in and beyond an online COVID-19 environment, social media platforms represent potential teaching tools. TikTok® is one of the most popular global social media technologies with people aged under 25 and therefore has strong appeal for students. TikTok…

This article presents an approach to teaching an introductory digital marketing class that utilizes a semester-long project in which students develop a website and drive traffic using a variety of digital marketing tactics. As part of this project, students are provided with an engaging learning experience that includes direct exposure to the…

Decision-making is a critical topic in any management and organizational behavior course. Navigating and understanding the various processes and influences on decision-making, however, can be complicated. This article revises and expands on a common "employee ranking" format activity. It uses in-class student data to systematically…

This account of practice offers practical examples of the use of reflective journaling and WhatsApping as part of a novice action learner's practice on her undergraduate degree programme. The action learning set was part of a degree apprentices programme which required the first author to complete a work-based learning module involving the…

University degrees are usually delivered in defined sessions--by term, semester, or in week-based blocks--whereby students are required to complete their studies by the due date. Term or session-based schedules that require students to complete the study within set timeframes are, however, potentially restrictive. Temporal challenges associated…

There is empirical evidence on the factors influencing students' understanding of various subjects in higher educational institutions. However, there is a deficit in studies about the link between teacher knowledge and teaching methods on students' understanding of corporate governance course. Thus, this study investigates whether students'…

To provide the current student generation with an innovative online learning method, podcasts with science fiction short stories are introduced to marketing education. Findings from neurology and psychology point to positive effects of storytelling for gaining knowledge and developing interpersonal skills. Science fiction stories challenge common…

It was observed within the Bentley University Fall 2023 Semester Introductory Finance curriculum that applying ChatGPT-4 in a tutoring environment coincided with significantly worse student outcomes compared to no tutoring, finance tutoring, and general non-finance tutoring. This study leveraged a population of 408 freshman and sophomore…

Purpose: This study aims to develops an interdisciplinary business and computer science pedagogy for teaching and learning computer programming in business schools at higher education institutions and explores its associated benefits, challenges and improvement. Design/methodology/approach: Based on a body of theories, an interdisciplinary…

Purpose: The content of training (art-based method) and instructional strategies (blended learning) can improve business school students' creativity and attempts to determine how training can be maintained using longitudinal tracking. The study aims to answer (1) whether the incorporation of art-based methods enhances the creativity of students…

Undergraduate business students, like many other undergraduate majors, are often apprehensive about the quantitative courses required to earn their degree. Active learning methods, including flipped classrooms, have been studied as approaches to mitigate these fears among students. With our overarching goal of helping students improve their…

This study examines the effect of the demonstration method on students' achievement in financial accounting in Gombe state, Nigeria. A sequential explanatory mixed-method design is used where 120 students from six randomly selected schools participated in the study. The students are equally divided into two groups, namely, experimental (i.e.,…

Few academic disciplines make as frequent use of experiential learning exercises as marketing and sales. This is particularly true in selling courses, where a sales role play often serves as a culminating exercise in which students are tasked with building rapport with a buyer, uncovering buyer needs, overcoming objections, and closing a sale.…

The landscape of student tolerance for ambiguity and engagement, both in and out of the classroom, has changed markedly in recently years. Technology is simultaneously redefining the boundaries of learning and eroding tried and true pedagogical structures. Signs of change were present prior to recent global upheaval. However, against the backdrop…

NoSQL databases have been used in organizations for decades. Few database textbooks on the market, however, have suitable materials about NoSQL beyond general introductions for typical business students. In fact, users of the typical NoSQL systems on the software market need to have certain computer programming skills. This teaching tip introduces…