Describes a course in commercial copywriting for electronic media in which students must also present orally their copy to the class to drive home two points: (1) the writing has to sell products, and (2) the writer has to sell the spot or campaign to the client or employers. (HTH)

This paper argues that western instructors of public speaking courses, along with those in the forensics community, can benefit from the insights offered by the eastern tradition. Examining the Indian religious text, the "Bhagavad Gita," reveals insights that can change the way message construction, audience empathy, and speaker…

Advice on teaching inductively by questioning students. (CH)

Specific proposals for improving listening skills. (CH)

Describes various methods that the teacher can employ to help the child who stutters. (DR)

Offers a unit on direction giving to help students identify effective and ineffective direction giving; become familiar with the preparation and presentation components of sound direction giving; and determine whether the message intended was the massage received. Discusses barriers to listening, misunderstandings, and provides exercises and steps…

Bilingual students who choose to study their native language in school have unique needs. Once they have been identified and placed in a special class for native speakers, these children must learn to match their familiar verbal language with the less familiar written language. By becoming translators and interpreters for the school, writing for…

The role of hearing, although invisible, is critical to the development of language and literacy skills across key stage 1. Yet, Foundation stage and key stage 1 pupils are the most likely of all children to experience reduced hearing sensitivity, under developed listening skills and a less than ideal acoustic learning environment. The paper…

Noting that stagefright has been the subject of intensive analysis and subjected to almost every conceivable test or measurement without revealing either its "cause" or its "cure," this paper presents vocal exercises to help combat the performance malady. After listing four principles concerning the nature of stagefright (it is…

While audience analysis is an important concept to be taught in any beginning speech class, seldom are students urged to view their classmates as an authentic audience and to consider their needs and interests in speech planning. The Dyadic Interview Activity is one that can help students apply the principles of audience analysis in planning their…

Focusing on public speaking as a major instructional tool for teachers, this paper contains suggestions for more effective lecturing. In the introduction, classroom communication is analyzed according to four moves: structuring, soliciting, responding, and reacting. The paper then discusses four problems in studying learning from meaningful verbal…

The case for teaching speech for radio and television broadcasting. (CH)

Gives hints on developing the pupil's ability in conversation involving initiative: asking questions and counter-questions, contradiction, wishes, demands, etc. (Text is in German.) (IFS/WGA)

An annotated bibliography of 11 documents included in the ERIC system that are sources of information on teaching listening and speaking as an interactive process. (DD)