Free-riding is a serious challenge in group projects. While there are various methods to reduce free-riding, marketing educators still face a difficult task when selecting an appropriate method for their course. In this study, we propose a students' preferences-based approach that supports marketing educators with the selection of methods to…

Abstract Many higher education institutions are calling for more experiential learning to improve learning outcomes and better prepare students for the workplace. The need for enhanced experiential education in business schools, and in the decision sciences, is especially important. However, there is a lack of common practical understanding of how…

This in-class, 75-minute exercise creates a context for students to observe some of the challenges to cross-functional collaboration and offers insight into processes to achieve more successful outcomes. By demonstrating how a failure by compliance and business operations to work cross-functionally negatively impacts outcomes in the form of…

Failure has an important role to play in learning how to navigate highly uncertain organizational environments. But "failing fast" just for its own sake may in fact undermine learning if not set up or handled correctly. Using failure-based pedagogy, including generative failure, whole-person learning, and entrepreneurial thinking, an MBA…

In this exercise, participants create a fictional business based on a set of randomly generated words. This challenge requires participants to exercise creativity, while reinforcing the business concepts learned in class. The exercise has four steps: (1) generating a prompt of three random words, (2) designing a fictional business based on this…

Business ethics is widely viewed as essential to business education. However, considerable discretion exists regarding its actual instruction. This study explored the impact of instructor and institutional factors on faculty engagement with business ethics. A positive correlation emerged between belief in the importance of and comfort with…

This qualitative study aims to explore how a university-level School of Marketing integrates the Sustainable Development Goals (SDGs) into curriculum, using Bloom's Taxonomy, and to develop a reflective process that could be applied within tertiary education, more broadly. The research investigates the depth of SDG integration, with marketing…

The extant literature indicates that blended learning leads to better outcomes compared to traditional lectures in management education. However, the working memory, which processes all incoming information, can be assumed to already work at capacity in traditional lectures. As blended environments cannot extend this capacity, they can only…

This study compared traditional methods of college-level instruction, including lecture and class discussion followed by assessment via course content exams, with a variety of other instructional techniques. The intent was to evaluate whether more contemporary instructional techniques are significantly correlated with improved average exam scores…

This study examines the determinants of learning strategies employed by undergraduate accounting students in an emerging economy. Specifically, it investigates the impact of institution, teacher, and personal determinants on accounting students' utilisation of a particular learning strategy. In line with Information Process Theory (IPM), a…

This paper describes an experiential learning project for students enrolled in a Marketing Channels course. Students conducted small scale research studies involving manufacturers and their channel members by investigating behavior related to electronic marketing channels and pricing practices. Students developed hypotheses based on their channel…

This paper analyzes the effects of the combination of two teaching methods on entrepreneurial intention in Tunisia. The developed model suggests that entrepreneurial intention depends on eight cognitive and non-cognitive variables; namely, financial literacy and entrepreneurial knowledge developed through a theoretically-oriented course, and…

Student academic dishonesty is a pervasive problem for higher education institutions all over the world. The purpose of the present study is to take an interpretative, qualitative approach intended to understand student "thinking" and "reflections" when it comes to the perceived seriousness and prevalence of cheating. Peer…

Purpose: This study investigates the main factors that lead to students' satisfaction toward executive education blended learning. Design/methodology/approach: Merging five theories (consumer satisfaction theory, self-determination theory, investment model, happy-productive student theory and service quality model), the author used quantitative…

Purpose: The purpose of this study is to examine the possible benefits of approaching sustainability-related teaching cases from the perspective of problem-posing (PP) instead of problem-solving (PS). Design/methodology/approach: A document analysis methodology (Silverman, 2011) was used to analyze sustainability teaching case study abstracts and…