Controversies are a potentially powerful teaching tool in the management classroom enabling students to explore different perspectives on an issue and to develop their skills in areas such as critical thinking and communication. Controversy is implicit to learning and to leadership and management roles in workplaces where multiple opposing views…

The role-play is a valued experiential tool used by university sales programs to engage students and better prepare them for a potential career in sales. However, in-class role-play activities have the potential to create scheduling dilemmas. Mandatory, internal role-play competitions are proposed as a solution to these logistical issues while…

Purpose: This research confirms that an e-learning method such as the flipped classroom model improves active learning through students' engagement, critical thinking, and preparation for class. The research shows that when students were engaged in the class, liked learning new material, and were interested in it, they were more emotionally…

This article investigates entrepreneurial marketing (EM) and use of business recovery frameworks within experiential learning cycles (ELC)s to investigate post-COVID learning techniques during the learning process. Three distinct post-graduate learner cohorts took part in the study consisting of part-time MBA entrepreneurs from the United Kingdom,…

Purpose: The purpose of this paper is to introduce a conceptual framework as a six-stage guided implementation for educators to embed Canva (an online design tool) into their marketing subjects to encourage super-skills of the 21st century including stronger collaboration, creativity, critical thinking and communication which in turn increases a…

The authors' objective was to uncover the difference in competency when teaching Excel to undergraduate students on two distinct and discrete operating platforms. The authors calibrated competency by comparing scores of MOS-EXCEL Certification Test results. The authors conclude that the null hypothesis indicating no difference in mean scores of…

Based on the industry need to hire qualified salespeople, a call to expand sales education at universities has been continuously echoed. This article provides an updated overview of the sales education landscape in the United States and offers insight into both the curriculum offerings and the practices of marketing educators who teach sales…

The Braun and Simpson's (2004) study indicates that the Pause method is an effective teaching approach for auditing based on four sets of hypotheses in developing students' oral, written and interpersonal communication skills. In addition, it is more beneficial to the learning process and more enjoyable than the lecture-only method. The extent of…

To meet the demands of industry, undergraduate business curricula must evolve to prepare analytics-enabled professionals in fields such as finance, accounting, human resource management, and marketing. In this article, we provide a case study of developing a rigorous, integrated finance and data analytics course that was delivered using a…

A significant activity in the business analytics process is enrichment, which deals with acquiring and combining data from external sources. While different strategies for enrichment are possible, it can be accomplished more efficiently through automation using Python scripts. Since business students may not be immersed in technology skills and…

This study focused on mapping agripreneurship curriculum and lecturers' competencies in 8 African Higher Education Institutions (HEIs), participating in the Strengthening Agri-Entrepreneurship and Community Engagement Training in East, West and North Africa (AgriENGAGE) joint Project. A sample of 194 lecturers from East, West, and North Africa…

This research uses self-determination theory and expectancy theory to investigate how Indonesian students responded to hybrid learning in the post-COVID-19 pandemic. This research specifically examines the impact of instructional support and peer support on academic performance, as well as the role of learning satisfaction as a mediator. Using…

This paper outlines the various global challenges faced by business schools and, specifically, provides a discussion of the graduate attributes in business education and the appropriate teaching methods to address them. The approach involves a critical and reflexive examination of the challenges facing business education in the 21st century. A…

Teamwork skills are widely recognized as important, but are these skills being taught effectively within business courses? Two studies utilizing survey research explore how faculty are currently using teamwork in their classes, student perceptions, and how effective the teamwork instruction has been. Conclusions suggest teamwork skills be taught…

The authors introduce conceptual clarity in managerial accounting instruction by defining a uniform framework to help students visualize and connect the managerial accounting topics. A straightforward computational approach called the bridge allows students to move through the course, leveraging on prior learning, utilizing one method, one…