"Working together for every child, every day," Beasley Elementary School's mission/motto embraces the philosophy of developing core ethical values and critical thinking of students. Beasley Elementary is a public school in Missouri with diverse demographics. In the last 5 years, students have faced many challenges at home that make Beasley their safe place. Due to redistricting, the demographic make-up of Beasley has changed and there has been an increase in free and reduced lunch percentage from about 38% to almost 60%. The school has had an increase in students with individual education plans, social emotional needs and more students in transition. School character initiatives have assisted in welcoming new families, building relationships, and establishing expectations. During this transition, Beasley extended character focus beyond the school walls and into the community through newsletters, social media, assemblies, and home-to-school character recognition. With these character education initiatives, the goal is to instill strong character in students who are empowered to become active citizens that display these values in the community. This article tells the story of some of these new initiatives and how the school has continued this focus.