Purpose: Higher education institutions are undergoing a change in their teaching-learning practices, with the core goal of giving students the necessary skills and competencies to succeed in a complex and uncertain society. This study aims to evaluate the effectiveness of business simulation as a pedagogical strategy for teaching 21st-century…

This study introduces a modular teaching framework for business data analytics (BDA) curricula and programs. The framework integrates gamification features of the SAP business processes, ERPsim Games, and SAP data warehousing into the experiential learning of BDA curricula. The pedagogical practices of deploying the framework in an undergraduate…

Simulation-based learning environments are used extensively to support learning in complex business systems. Nevertheless, studies show that subjects have great difficulty in understanding and managing dynamic systems, mainly due to cognitive processing difficulties. Previous research has addressed some aspects of model transparency and…

The rapid evolution of digital marketing, characterized by the surge in digital channels and data, has amplified the demand for graduates specialized in digital marketing analytics (DMA). Yet, marketing educators contend with insufficient theoretical guidance and practical pedagogical methods in the course design that aligns with industry…

This article reviews stock-trading simulations as a resource for use in management courses. Stock-trading simulations have three highly desirable qualities for educators: (1) they cost nothing to use--instructors can choose from various free simulators that all have the same general functionality, (2) they provide real and continuously updating…

ERP courses have been running for decades and are applied by various university majors, ranging from business school, information systems, and computer science to industrial engineering. Every major has a different ERP curriculum that is adapted based on the nature and goals of the major. In conjunction with this, a lot of research has been…

Active learning engages students where they enjoy the learning process and gain a better understanding of course content. Active learning, such as an in-class game, can mitigate inattentive listening to material presented in a traditional lecture format. The Merch Game is an innovative, in-class retail simulation game that uses student…

Providing teachers with innovative teaching approaches that combine simulation-based learning systems with entrepreneurship education helps create and recognize entrepreneurial opportunities. In this study, key antecedents are identified as critical drivers of flow experience and the impact of flow experience on learning performance and…

This paper investigates the impact of the LEGO® Serious Play simulation technique on accounting students' learning outcomes. Data is from a stratified random sample of undergraduate accounting students at a leading higher education institution in the United Arab Emirates (UAE) emerging market. This paper uses parametric statistical analysis…

Theory and practice in entrepreneurship education are still a subject of research. This paper proposes a simulation in which, based on the External Enablers of New Venture Creation approach, students can translate environmental changes generated by the unbalancing conditions of the COVID-19 pandemic into strategic entrepreneurial actions. The…

This article illustrates the benefits of off the shelf simulation software to increase learning for students in the classroom. Furthermore, the use of a computer game presents a unique opportunity for increased understanding of transportation fundamentals in a fun environment. Another benefit is that the use of the simulation helps Millennial…

Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to keep up; therefore, the gap between academia and industry continues to grow. This gap presents significant challenges for marketing educators to keep…

This paper enriches the existing set of global trade negotiation simulations by incorporating explicit, country-specific domestic political consequences incurred from trade concessions. Several semesters of testing with undergraduate students in the U.S. and master's students in Argentina demonstrate that the simulation statistically significantly…

Virtual Enterprise is a multidimensional teaching method based on a business simulation for learning purposes. In a Virtual Enterprise, students execute procedures similar to real-life companies in a virtual market economy. To enable that students can act according to existing business principles, teachers must design this Virtual Enterprise as an…

This paper presents a hands-on simulation that is conducted in an introductory integrated supply chain management course using enterprise resource planning concepts associated with the Cash-to-Cash Manufacturing Operating Cycle. More specifically, this activity simulates the activities in the procure-to-pay, plan-to-produce, and order-to-cash…