Business schools could be more effective in teaching students how to create new business models. Skills for "de novo" business model generation and exploration are now commonly taught in undergraduate business programs. Innovation, however, is often presented as a theoretical topic leaving the fuzzy front-end of this process to the…

Business students beginning their careers find that they must innovate to solve nebulous problems, work in interdisciplinary groups and environments, and effectively communicate their knowledge to colleagues and clients with diverse backgrounds. Addressing this, researchers devised a flipped classroom cross-disciplinary (CD) client-based project…