Chinese domestic brands have developed rapidly in recent years, and yet few of them have entered global competition as product or service brands brands with exceptions such as Huawei. In addition, the evolution of Chinese brands has hardly been understood or introduced properly by international business educators. In this article, we identify the…

Purpose: Higher education institutions and their lecturers are strategic agents and main drivers that contribute to circular economy transition. This requires them to understand the key circular economy competencies and how to integrate circular economy holistically into their curricula with the suitable teaching and learning approaches. This…

Social media is rapidly growing and evolving from the introduction of new platforms to platform-specific innovations. The dynamic nature of social media makes it difficult for even practitioners to keep up; therefore, the gap between academia and industry continues to grow. This gap presents significant challenges for marketing educators to keep…

This multiphase classroom exercise is designed for undergraduate students in capstone strategic management courses to become comfortable and adept at using Porter's Five Forces framework for industry analysis. Assuming students have a base level of familiarity with the framework, this exercise enables them to apply it to an industry and a company…

Purpose: The aim of this paper is to explore how the strategies of entrepreneurship education in clothing and textile programmes are implemented in selected Technical Colleges in Zimbabwe. Design/methodology/approach: A qualitative research approach was adopted for this paper. Purposive sampling technique was used to collect data from 42…

Due to the rapid changes in technology, there have been dramatic changes in manufacturing systems and techniques in almost all industries. In this sense, higher education institutions have become more important as they play a key role in ensuring the labor force in the industry. In the present study, the research streams for operations management…

The transformation of new paradigms for online learning delivery has evolved rapidly over the past few years. For postgraduate programmes, the thesis module is regularly the capstone and significant in terms of academic credits. In reality, this module can be just an 'add on' set of resources with no dedicated online learning space. Industry…

Responding to the industry need for professionals to employ data-driven decision-making, educational institutions offer courses in business analytics (BA). Since BA professionals require a unique set of skills different from those found in specific business disciplines, a pedagogical framework to impart such knowledge and skills was developed. The…

In recent years, analytics has gained considerable momentum in both industry as well as academia. This study aims to develop an analytics curriculum for undergraduate and graduate programs by identifying skill-based gaps between industry and academia and then clustering them based on methodological and semantic similarities among other criteria.…

This study explores how Nigerian higher education institutions can facilitate industry involvement in the design of programmes and activities that enhance the development of students' knowledge and skills for business start-ups, leading to job creation. Using interview and focus group methodologies, the researchers obtained rich information from…

The demand for marketing researchers is at an all-time high and continues to grow. Yet a disconnect exists between marketing research in industry and in academia; qualitative research is standard in the former, but often is overlooked in the latter's curricula. I argue that qualitative marketing research is an ideal topic for applying experiential…

Professors are often the first to introduce students to career-specific ethical dilemmas. Standard teaching methods for ethical classwork are mundane, typically involving lectures and case studies; however, research concludes that students have the best results from educational experiences when able to influence course composition. The authors…

Team projects allow students to apply their technical skills to a real-world context and build twenty-first century competencies, including teamwork, project management and communication skills. However, the complex challenges that such experiential learning projects present for students and faculty can limit the scale of implementation. This…

Informed, critical business journalism is vital to a well-functioning society. But students are typically reluctant to study business journalism, often finding the topic intimidating. This article outlines how the author has taught a business journalism course in New Zealand and the United States. The course uses a variety of methods to help the…

The value of the inclusion of experiential learning opportunities in international business education has been well established in the literature. We set out to examine industry-identified skills and experiences that could lead to enhanced employability and early career performance. Through our extensive review of theory, empirical work, leading…