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Download full textKuzma, Ann; Kuzma, John – Journal of Instructional Pedagogies, 2009
Corporate sponsorship of sports, the arts, community events, and causes has been recognized as a marketing communications tool. Corporations and organizations have embraced sponsorship as a vital component of their marketing strategy. The use of corporate sponsorship has increased over the last twenty years and it now provides an economic impact…
Descriptors: Corporations, Marketing, Teaching Methods, Business Administration Education
