Observations from faculty who teach marketing indicate that a relatively small percentage of students have strong interest in quantitative analysis and many come into the marketing major out of the misperception that it is light on math. In reality, over 98% of marketing professionals use data during their decision-making processes, while 80% of…

This article looks back over the past two decades to describe how teaching of undergraduate marketing research has (or has not) changed. Sweeping changes in technology and society have certainly affected how marketing research is designed and implemented--but how has this affected teaching of this important topic? Although the purpose of marketing…

As the availability of high-throughput data-collection technologies, such as information-sensing mobile devices, remote sensing, internet log records, and wireless sensor networks has grown, science, engineering, and business have rapidly transitioned from striving to develop information from scant data to a situation in which the challenge is now…

When a college professor who teaches research methods to graduate education students was approached by a local public urban elementary school to help them teach research skills to 4th-graders, it was thought that the process would be simple--take what we did at the college level and differentiate it for the childhood classroom. This article will…

This article highlights a core lesson that has been used in a number of Lincoln Park Zoo educational programs. The lesson teaches students to conduct an ethological, or animal behavior, study on a bird. This study can be implemented in a variety of outdoor settings, including a park, schoolyard, or zoo. Using an ethogram, students will practice…

The role of the administrator has evolved over the past 30 years from manager to instructional leader. As instructional leaders, administrators are now responsible for student achievement on high-stakes state-mandated assessments. Therefore, it is imperative principal preparation programs provide the necessary training instructional leaders need…

More than two decades of debate since the Association of College and Research Libraries (ACRL) adopted the term information literacy have been marked by ongoing criticism of its associated definitions and standards. Some scholars and practitioners have argued for a critical information literacy, which applies the precepts of critical pedagogy to…

This case study outlines the use of client-sponsored research projects in a quantitative postgraduate marketing research subject conducted in a 12-week semester in a research-intensive Australian university. The case study attempts to address the dearth of recent literature on client-sponsored research projects in the discipline of marketing.…

Teaching students to collect data to answer questions is an important life skill that will serve them well throughout their adult lives. The purpose of this manuscript is to describe the implementation of an action research project in a fifth grade resource classroom. Students with mild disabilities were taught how to conduct surveys using three…

Developmentally appropriate research techniques were uncovered by involving ten Year 7 pupils as researchers in a four-hour workshop that investigated the effectiveness of multiple methods in gathering sensitive information from early adolescents. The pupils learned about, tried and evaluated the methods of generating interview questions, peer and…

Research is the planned collection, selection, and processing of information that typically takes three forms--historical, descriptive, or experimental. Historical research seeks to uncover facts with respect to events that have already happened, descriptive research seeks to uncover facts with respect to the current scene of events, and…

Describes a course in ethnographic research methods offered to selected educational researchers pursuing doctorates at the State University of New York, Albany. The course requires each student to conduct a disciplined research project and to keep a personal journal in the process. (GC)

The World Wide Web provides a convenient source of databases and examples of survey resources for those who teach research methods. For example, lottery numbers as sources of data, demographic-based search engines, and surveys and their results can be found on the World Wide Web. These can stimulate discussion and lead to student analyses…

Authors outline a two-quarter, graduate sociology course in fieldwork that they teach at the University of California, Davis. The course addresses the tasks of data collection, focusing gathered data scientifically, data analysis, and dealing with consequences of the research. (GC)

Compares providing staged assignments for teaching research methods to providing a spotter for safety in gymnastics. Describes guidelines for a research proposal. Discusses problem definition, literature review, hypothesis development, data collection, and analysis. Argues that students must know the rules and reasons for the ideal model of…