This paper is an investigation into undergraduate students' perceptions on use of live projects as a teaching pedagogy in marketing research courses. Students in undergraduate marketing research courses from fall 2009 to spring 2013 completed an online questionnaire consisting of 17 items. The results suggested that student understanding of…

In the Internet era, students have increasingly lost interest in traditional lectures; as a consequence, their learning motivation and exam performance have decreased. The widespread adoption of learner-centered teaching methods that address this issue faces certain barriers, including: 1) the significant faculty effort necessary to prepare…

This case study addresses the exigence of low retention and graduation rates of college students. The authors sought to incorporate the perspectives of all three stakeholders implicated in retention efforts--administrators, faculty, and students--by implementing a personalized system of instruction (PSI) in eight of their college courses. This…

From 2003-2007 at the New England College of Optometry, the Integrative Seminar Course (ISC) was used to facilitate students' learning of clinical reasoning. To examine students' perceptions and experiences regarding their learning, an end-of-year Likert-style survey was administered to 96 first-year students after completion of the ISC. Analysis…

This two-part series describes the structure of the stoichiometry course at North Carolina State University. The course had a variety of learning objectives, and several nontraditional pedagogies were used in the course delivery. This first paper outlines the course structure and policies, the preparation given to the teaching assistants who…