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Ye, Christine; Van Os, Jerry; Chapman, Dick; Jacobson, Dax – Journal of Marketing Education, 2017
As the marketplace becomes more competitive, there is a growing demand for business educators to prepare graduates to adapt to the challenges of the marketplace. However, concerns regarding the pedagogical challenges of balancing conceptual knowledge and practical skills are accumulating in the academic literature. In this article, we make the…
Descriptors: Business Administration Education, Online Courses, Active Learning, Student Projects
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Templin, Carl R.; Christensen, David – American Journal of Business Education, 2009
This paper reports the results of a ten-year effort to establish ethics as a learning objective for all business students, to assess the effectiveness in achieving that learning objective and to incorporate ethical conduct as a part of the school's organizational culture. First, it addresses the importance of ethics instruction for all business…
Descriptors: Ethics, Teaching Methods, Student Evaluation, Educational Practices