An empirically based international business research project as a component in the capstone course in undergraduate business program can serve as an effective and integrative learning and teaching tool. Initiated and supervised by the instructor, conducted and completed by the students, the research project enables students working collaboratively…

In the marketing research class taught at University of South Carolina, Upstate School of Business and Economics, pedagogical emphasis is placed on the marketing research process as it relates to the policies and functions of the business enterprise. Historically, the marketing research project has been used in this undergraduate class to convey…