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Direct linkMcCormick, Blaine; Gray, Van – Journal of Management Education, 2011
Coca-Cola is available in more than 200 countries and territories. As such, it stands as a readily available resource for teaching business lessons in developing countries. This article presents the use of a bottle of Coke to teach 12 basic business lessons. Designed for minimally educated entrepreneurs starting or running microenterprises, each…
Descriptors: Discussion (Teaching Technique), Entrepreneurship, Business Education, Developing Nations
