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Direct linkLee, Youngsu; Heinze, Timothy; Donoho, Casey; Fournier, Christophe; Jalal, Ahamed A. F. M.; Cohen, David; Hennebichler, Eike – Journal of Marketing Education, 2018
While international demand for sales positions is growing, negative sales stereotypes, partially fueled by ethical abuses in the sales arena, are prevalent and may dissuade students from pursuing sales careers. To help combat the situation globally, educators must develop and utilize effective sales ethics pedagogies. The first step involves…
Descriptors: Ethics, Gender Differences, Moral Values, Teaching Methods
