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Direct linkAertsen, Tamara; Jaspaert, Koen; Van Gorp, Baldwin – Business Communication Quarterly, 2013
In this article, an educational project is described that was formulated with the aim to give master's students in business communication the opportunity to experience how theory could be applied to shape practice. A 4-week project was developed in which students were urged to use communication theory and linguistic theory to manage the…
Descriptors: Simulation, Theory Practice Relationship, Business Communication, Business Administration Education
