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Direct linkNelson Lamar Reinsch Jr.; Jeanine Warisse Turner – Business and Professional Communication Quarterly, 2024
We gathered data from business practitioners to learn how they describe successful online business presentations. We found that many--but not all--successful examples were described in terms of classical rhetorical concepts (e.g., source credibility and content). We also found that about 20% of the examples were described as successful because of…
Descriptors: Public Speaking, Computer Mediated Communication, Speech Communication, Virtual Classrooms
