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Peer reviewedSelwyn, Neil; Dawes, Lyn; Mercer, Neil – Teaching and Teacher Education, 2001
Discusses educational computer advertising developed by information and communications technology (ICT) firms in the United Kingdom, arguing that such advertisements present a disempowering view of teachers, which may well impact teacher use of instructional technology. The paper highlights four dominant themes: ICT as problematic and problem…
Descriptors: Advertising, Computer Uses in Education, Educational Technology, Elementary Secondary Education
