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Download full textGroff, Irvin – 1972
Developed for a high school quinmester unit on the language of persuasion, this guide provides the teacher with teaching strategies for a study of the speaker or writer as a persuader, the identification of the logical and psychological tools of persuasion, an examination of the levels of abstraction, the techniques of propaganda, and the…
Descriptors: Advertising, Communication (Thought Transfer), Critical Thinking, Curriculum Guides
