The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…

Knowledge management is one of the essential processes in every organization because knowledge is recently considered an important asset that needs to be managed. However, in Thailand, it was observed that in many organizations more importantly the academe, knowledge management processed are not yet at fully implemented and employees are not…

Research Productivity (RP) is the key element in the establishment of ranking and rating system in the Higher Education (HE) sector. Despite of the many initiatives taken to enliven the research culture among academic staff, there are still constraints and resistance towards conducting research. Therefore, this study attempts to identify the…

Purpose: The purpose of this paper is to explore the internationalization market of higher education (HE) globally and HE field. It examines the internationalization status of HE in Jordan as influenced by institutional perspectives as an example from developing countries. Design/methodology/approach: This paper adopts a quantitative research…

The main purpose of this study is to explore Chinese and European university staff members' perceptions about the challenges and capacity building needs in terms of academic leadership and university governance. A survey questionnaire with open-ended questions was administered to 58 staff members from 7 Chinese universities and 31 staff members…

Despite its seemingly subjective and ambiguous nature, the notion of a World Class University (WCU) appears both established and widely discussed in higher education discourses over the last decade. At the same time, some scholars have argued that the notion does not fit or refer to universities in Africa. In the year 2010, the University of Ghana…

In order to operate effectively and efficiently, most higher education institutions depend on employees performing extra-role behaviours and being committed to staying with the organisation. This study assesses the extent to which organisational identification and employee satisfaction are antecedents of these two important behaviours. Key…

The growing importance of internationalization and the global dominance of English in higher education mean pressures on expanding English-taught degree programs (ETDPs) in non-English-speaking countries. Strategic considerations are necessary to successfully integrate ETDPs into existing programs and to optimize the effects of…

The United Arab Emirates is developing higher education institutions that will contribute to an educational sector providing premium degree programs. There was a belief that the recognition and achievements these institutions attained over decades in their native land would be transferable in the implementation of international branch campuses.…