Publication Date
| In 2025 | 0 |
| Since 2024 | 1 |
| Since 2021 (last 5 years) | 1 |
| Since 2016 (last 10 years) | 1 |
| Since 2006 (last 20 years) | 1 |
Descriptor
Source
| Cogent Education | 1 |
Author
| Alejandro Valencia-Arias | 1 |
| Alexander Tabares-Penagos | 1 |
| Gustavo Moreno-López | 1 |
| Jaime Alberto Orozco-Toro | 1 |
| Ledy Gómez-Bayona | 1 |
Publication Type
| Journal Articles | 1 |
| Reports - Research | 1 |
Education Level
| Higher Education | 1 |
| Postsecondary Education | 1 |
Audience
Location
| Colombia | 1 |
Laws, Policies, & Programs
Assessments and Surveys
What Works Clearinghouse Rating
Peer reviewed
Direct linkLedy Gómez-Bayona; Alejandro Valencia-Arias; Jaime Alberto Orozco-Toro; Alexander Tabares-Penagos; Gustavo Moreno-López – Cogent Education, 2024
The lack of understanding and application of marketing in universities necessitates research to improve satisfaction, permanence, lasting relationships, and brand identity, and to promote creativity and innovation in education. The objective of this research is to identify how higher education management innovates to build brand identity.…
Descriptors: College Faculty, Marketing, College Administration, Teacher Attitudes
